Creating digital content has become easy with the innovation of AI tools. Content creators and businesses have turned to AI software to develop any textual and visual content. Generative AI platforms, such as Open AI, help you explore fresh ideas and unleash your creativity. AI-generated content is acceptable to Google if it maintains high quality and relevance. However, AI tools do not always guarantee accuracy. So, you must not blindly trust the output. If your content has errors, it will damage your reputation. How will you check the effectiveness of your AI content?
Engagement metrics
The engagement level is the most significant metric for determining the value of your web content. Divide the number of engagements (such as shares and likes) by the number of impressions. The result needs to be multiplied by 100 to determine the engagement rate. Other engagement metrics include:
- Time on your webpage
- Page views
- Social shares
- Bounce rate
- Interactions and comments
Most marketers want to make data-driven decisions. Thus, engagement data will help them take the right step to producing better content.
Conversion metrics
You might have written the content with the aim of turning a reader into a customer. For instance, you want your target audience to sign up for a newsletter or book a consultation. Developed by AI, your call-to-action message should be effective. Higher conversions mean you have created persuasive content based on your audience’s needs.
If your current conversion rate is low, optimise the content for a better result. Conversion rate optimization helps you retain more customers and minimise advertising costs. Check the number of sales or subscriptions to learn about the conversion level.
SEO friendliness
Your AI content must be SEO-friendly to achieve a higher rank in the search results. The optimised content will bring you more traffic and boost your brand visibility. Google Search Console and Analytics will help you understand the effectiveness of the AI content. Make sure you have used keywords properly for your AI-driven content. You will get more organic clicks with this approach. However, the acquired backlinks and domain authority also affect your SEO campaign.
How to improve your AI content
Although AI produces content instantly, you should ensure it is well-organised, something you can achieve with the help of King Kong. Information used by the tool must be derived from an authentic source. By checking the source material, you can determine the authenticity of the content.
If the content provides some data, you should cross-check the facts. Google Fact Check is a tool that simplifies the process. Also, you have to proofread the AI content before publishing it to your website. You may also hire editors to check your content. While using the AI tools, you should write the prompt properly.
Although it is easy to use AI tools, the output should provide the desired result. You may hire professionals to create content and measure its performance.
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