Introduction
Faith Rein is an inspiring example of someone who turned life’s challenges into opportunities. With a background that spans multiple careers, from being a stay-at-home mom to a cheer coach and eventually venturing into the world of baking, Faith’s journey is one of persistence, passion, and creativity. Today, she is the proud owner of a home-based baking business called “Be a Betty by Faith.” This story chronicles her transition from traditional jobs to becoming a thriving baker, showcasing her journey of personal growth, resilience, and love for food.
Faith Rein’s Early Life and Background
Faith Rein’s life began with a foundation rooted in family, motherhood, and the pursuit of multiple careers. Growing up, Faith spent her formative years working from a young age, starting at 15. However, she took a break to raise her three children, dedicating herself to the full-time role of mother and homemaker. For many years, this became her focus, and she found fulfillment in her family and the day-to-day management of her home.
Her education was self-taught, relying on the wisdom of life experience rather than formal schooling. This education taught her how to be a caregiver, a nurturer, and a multi-tasker—skills that would later prove invaluable in her future career. Faith was the epitome of a housewife in the traditional sense, managing the household and doing everything for others while often neglecting her own desires and passions.
After her children became more independent, Faith decided to re-enter the workforce. This decision marked the beginning of her multifaceted career. She worked in various roles, from being a cheer and dance coach to a Territory Manager selling cheer and dance uniforms. Over time, she continued to expand her skill set, including becoming an expert driver, house manager, personal chef, baker, and event planner. Faith had a wide range of experiences, always staying adaptable to the changing circumstances of her life.
The Corporate World: Retail to Administrative Work
After her marriage ended and her children grew into adulthood, Faith found herself in a new phase of life. Despite her extensive background in cheerleading and event planning, she was unable to secure a job in her field. Instead, she found herself working in retail as an assistant manager at a dance store in New York City. This was a job in a youthful and creative environment, and although the pay was low, it was manageable when supplemented by her bartending job.
Faith’s journey in retail also harkened back to her early years waiting tables as a young actress, another example of her resilience and ability to adapt. Her time in retail eventually led to a position as an Executive Admin in a corporate office, where she was initially hired as a receptionist and later promoted to HR Coordinator and Office Manager. Despite her success in the corporate world, the onset of COVID-19 led to her eventual unemployment.
Rediscovering a Love for Baking
During the pandemic, Faith found herself with ample free time, and this was when she rediscovered her love for baking. It was a skill she had inherited from her grandmother, who had taught her to bake from scratch. Her grandmother, a woman who had lived with Faith’s family after the passing of her grandfather, had always been an inspiration. It was the simple yet profound moments spent in the kitchen with her that shaped Faith’s love for food.
Faith’s baking was a way to reconnect with the past and the cherished memories of her grandmother. She baked a variety of treats, including donuts, coffee cakes, and pastries, all made from scratch. As she continued to bake, Faith realized that her passion for food was more than just a hobby—it was a potential career. The idea of turning her love for baking into a business slowly began to take shape. In 2023, she launched her home-based baking business, “Be a Betty by Faith,” named after her mother, Betty.
What Does “Be a Betty” Mean?
The name “Be a Betty” holds significant meaning for Faith. Betty was her mother, a woman who, despite the limitations of her time, had a wide array of talents. Betty wasn’t an exceptional cook, but to Faith, she was the best. She was a housewife in the 1950s, a role that was often underappreciated and undervalued. Betty’s life was defined by taking care of others and creating a warm, loving home.
However, Betty was more than just a housewife. She was a woman with dreams and potential, though she never had the opportunity to explore them fully. Faith relates deeply to her mother’s experience, as she too was a housewife for many years, dedicating her time to raising her children and supporting her family. Yet, much like her mother, Faith realized that there was more she could offer the world. She found her voice through baking and decided to take a leap of faith to create her own business.
Starting “Be a Betty by Faith”
Starting her own baking business was no easy feat, but Faith was determined. She spent hours researching and planning her new venture, always keeping baking at the heart of it. Through her journey, she learned that starting a home-based business is not without its challenges. Faith quickly discovered that living in a small apartment in Astoria, NYC, with limited kitchen space was not conducive to running a commercial baking operation. Instead, she realized that a commercial kitchen would be the best way forward.
Despite the obstacles, Faith pressed on. She applied for her LLC, secured her food handler’s certificate, and registered for an EIN. While navigating the bureaucratic process, Faith was bombarded with offers from various websites and services, all promising to help for a fee. Instead of falling for these offers, Faith took matters into her own hands, filing her LLC herself and saving money in the process.
Her next challenge was creating a website. Although she had attempted to build one previously, the results were less than satisfactory. After some trial and error, she eventually created a functional website to showcase her products and services. Additionally, Faith learned the importance of social media in growing her business. She used platforms like Instagram to showcase her creations, although the process of building an online presence proved to be slower than she had hoped.
The Power of Personalization in Baking
One of the key elements that sets Faith’s business apart is the level of personalization she offers. Whether it’s a birthday cake or a special treat for an event, Faith takes the time to ensure that each order is made with care. She emphasizes both taste and presentation, ensuring that every product is not only delicious but also visually appealing. Her Blue Velvet cake, for example, is topped with an edible blue chocolate sparkle shoe, showcasing her attention to detail.
Faith’s commitment to safety is also a priority. She makes sure that all her products are individually wrapped and packaged securely, even going so far as to design cute and safe packaging for her items. This attention to detail helps create a personal connection with her customers, showing that she truly cares about their experience.
Challenges and Triumphs in the Baking Business
The path to success in Faith’s home baking business has not been without its challenges. Like many small business owners, Faith has had to balance the realities of running a business with the uncertainties of the current market. One of her early challenges was managing the costs of shipping. Sending her smashable hearts to family members became a learning experience, as many of the treats arrived broken. Despite these setbacks, Faith’s unwavering determination has propelled her forward, and she continues to improve her processes.
As her business grows, Faith remains focused on maintaining the high standards she set from the beginning. She’s committed to producing delicious treats, offering personalized service, and continuing to learn from her experiences. While running a home-based business presents its unique set of challenges, Faith has proven that with hard work, passion, and a little bit of creativity, anything is possible.
The Future of Be a Betty by Faith
Looking forward, Faith is excited about the future of her baking business. Her passion for food and her desire to share joy through baked goods will continue to drive her success. She envisions expanding her business, perhaps with a cute little shop or even a food truck that can travel around NYC, offering her delicious treats to a wider audience.
Faith’s journey from homemaker to entrepreneur is a testament to the power of following your passion and never giving up. Through dedication, hard work, and love, she has created a business that not only feeds people’s appetites but also nourishes their spirits. “Be a Betty by Faith” is not just a business; it’s a celebration of the love, care, and passion that Faith pours into every baked good she creates.
Conclusion
Faith Rein’s story is one of reinvention, resilience, and following your passion despite the odds. She has built a business that reflects not only her love for food but also the lessons she learned from her family and her own experiences. Her journey serves as an inspiration for anyone who dreams of turning their passion into a successful venture. Through “Be a Betty by Faith,” Faith is proving that it’s never too late to pursue your dreams and create something meaningful.
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