Are you building a brand that you want to see succeed in more ways than one? Sustainability in your business practices is a great way to start. Combine sustainability with marketing intelligence and you can have the ability to stand out from competition and gain a loyal customer base. To help you out, here are some sustainability tips to help you market and build a brand designed around integrity and meeting customer demand:
Plan for sustainable packaging
If you’re a company that offers a tangible product, a great place to start with your sustainable practices while seeking the best marketing tools is with your packaging. Beyond just the typical questions of whether your packaging will keep your product safe in shipping and if an accelerated aging calculator is needed, you want to ask questions about the sustainability provided in your packaging.
In this day and age, there are companies that offer shipping materials created out of eco-friendly materials. Additionally, your packaging can be a chance for you to both encourage sustainability and advertise your brand. While you’re looking for the best packaging options, don’t forget to keep things aesthetically pleasing. Your packaging is your customer’s first impression of your brand, so keep this in mind.
Encourage recycling and sustainable practices
Another way to stand out and build a community of sustainability while marketing your brand is to create campaigns built around recycling or sustainable practices. For example, you can provide consumers with an easy recycling program that rewards them for their efforts with discounts or free products. Or you could get involved with a local sustainability program and advertise your brand while inviting people to get involved. There are numerous options for building a community centered around sustainability in your area.
Sourcing your power
While not necessarily a marketing strategy, if you’re promoting sustainability and building your brand with the environment in mind, you’ll want to put your money where your mouth is. That is to say, take the money needed for powering up your facilities or offices and source energy that is better for the planet. Whether that’s solar power or turbine power, there are various options for powering up your brand, and it’s important for the environment and your company’s integrity to find a better way to use and source electricity.
Partner with organizations
As your brand grows, partnering with sustainability-focused nonprofits and organizations is a great way to create a company that shows they care. With the majority of consumers in today’s world looking for better ways of buying products and businesses seeking to create connections and business relationships built out of integrity, partnering with organizations that are making a difference is a key component of showing up as a brand that is worth getting involved with.
In some cases, you may want to hire an in-house environmental consultant who can help you determine the best use of your time, or you could hire a third-party consultant who keeps you connected in the local community and organizations.
Consider remote work
If you want to eliminate large facilities powered up to keep team members warm and the lights on and you would love to reduce the carbon footprint that you’re leaving on the planet, consider the benefits of remote work setups. Or hybrid if you feel the need for occasional team interaction and in-person meetings. This can help you and your team spend less time with commutes that impact the environment and save on energy. While this doesn’t work for every brand, if it works for yours, it’s worth considering.
In Conclusion
The abovementioned tips are a few things you can do to appeal to consumers while also doing your part to build a sustainable brand. From smarter packaging methods to energy-saving power sources, there are ways to build an eco-conscious business that achieves success.